Director / Sr. Director, HCP Marketing

Company: Gossamer Bio
Location: San Diego
Posted on: February 2, 2025

Job Description:

Summary:Exciting opportunity to be on the cutting edge of a growing rare disease company launching flagship product in two indications (currently in Ph III) with blockbuster potential. Join a newly formed Commercial team and be part of building an industry leading Marketing organization.ESSENTIAL DUTIES AND RESPONSIBILITIES

• Pioneer the HCP brand strategy, market shaping and launch brand campaign for two blockbuster launches (multi-billion-dollar potential); initial launch in Pulmonary Arterial Hypertension (PAH) with expansion to PH-ILD.
• Build the HCP pre-launch and launch brand strategy to ensure campaign and message effectiveness resonate in a market.
• Partner with market insights on developing and executing comprehensive integrated insights plan to inform brand strategy and forecast.
• Drive tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee.
• Advance a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc).
• Co-lead HCP engagement and omnichannel cross-functional plan to map all HCP touchpoints, operational needs, and strategic optimization.
• Measure the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency.
• Shape and implement our key thought leader strategy and seek deeper understanding of the market landscape to shape the future of the PAH market.
• Develop strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, market shaping and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams.
• Role model and instill a solution focused, collaborative culture focused on ethics, respect and integrity in all we do.JOB QUALIFICATIONS
  • Bachelor's degree, MBA or advanced degree preferred.
  • 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency in, or an equivalent combination of experience and education; US experience required; Global brand experience a plus.
  • 3+ years of supervisory/management experience, or the equivalent combination of education and experience.
  • Rare disease launch experience strongly preferred in both small or mid-size organizations; Pulmonary Arterial Hypertension experience a plus.
  • Entrepreneurial spirit and initiative to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on insights and data.
  • Experience developing communications/tactics in U.S. (and global) marketing and managing agency efforts.
  • Experience driving HCP brand campaigns, digital and tactical planning and execution, and launch insight generation.
  • Experience leading teams, coaching individuals and creating excellent team culture.
  • Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences.
  • Comfortable working in a highly collaborative and results-driven environment within a growing business where we are concurrently learning & building as we drive towards product launch.
  • Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team.
  • Travel Requirements: Ability to travel 20-30% primarily domestic travel with some international travel.Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.The expected salary range for this position is $200,000 to $250,000. Actual pay will be determined based on experience, qualifications, and other job-related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below:Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching, long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please visit .
    #J-18808-Ljbffr

Keywords: Gossamer Bio, Corona , Director / Sr. Director, HCP Marketing, Advertising , San Diego, California