Account-Based Marketing Manager

Company: VirtualVocations
Location: El Cajon
Posted on: January 27, 2025

Job Description:

A company is looking for a Global ABM Manager to drive account-based marketing efforts.

Key Responsibilities

Develop and execute ICP-specific playbooks and sales campaigns to support prospecting efforts
Design and implement account-based marketing programs to enhance lead conversion and pipeline progression
Conduct market research to inform ABM strategies and collaborate with teams for go-to-market plans

Required Qualifications

3+ years of experience in cybersecurity or cybersecurity marketing
5+ years in a B2B marketing role with a focus on ICP content development
Experience with marketing and sales tools, particularly Salesforce and HubSpot
Creative thinking and strategic planning skills
Passion for technology and innovation

Keywords: VirtualVocations, Corona , Account-Based Marketing Manager, Executive , El Cajon, California

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